When a video is needed, before even considering a videographer, you have to know what type of video you want. That’s the starting point. There are different requirements for different types of videos like weddings, music videos, special events, and commercials, but they all have the same underlying factors. Now, here are the top 5 things to consider when choosing your videographer for any type of video. (These are not in any particular order)
Most videographers will be able to describe their style to you, but always see for yourself. Be sure to watch some of their previous work. Look at what they’ve done in the past. Best thing is to see their most current work, as styles may have changed or evolved. Make sure you like what you see. It’s easier to go with someone with your own style and taste rather than having them change to fit you. Choose the path of least resistance.
Equipment is key when it comes to being able to capture high quality video. Without the right equipment you can only count on the talents of the videographer. They can be great videographers but without the right equipment, they can only do so much. A quality camera will capture quality video. If your video requires audio, a low grade microphone just won’t cut it. You can manipulate video to make it better, but poor audio is simply poor audio. Additional lighting is needed if you’re not filming outside in the daylight, otherwise your video will be dark, gloomy and grainy. With everything pretty much captured in HD it’s important to have all aspects of your video on the same level.
Cost is usually the first to be considered but shouldn’t always be your primary reason, however it is important. The statement “you get what you pay for” is true most of the time, but not all of the time. Industry standards right now is around the $150 per hour rate. This is a good benchmark to budget for a video but most videographers will quote a package price or fee based on the project type, since they should know relatively how much time they spend on each. Just because their prices are lower doesn’t mean they’re bad. Just because they charge an arm and a leg doesn’t mean they are any good. You’ll have to find a middle ground based on industry standards and what you’re willing to pay. Remember, there are many videographers to choose from and it never hurts to ask for a better price.
You’re going to have to deal with this person or team of people for the duration of your video shoot. Be sure they are “compatible” with you, otherwise it’ll be a struggle if you’re always butting heads.
You’ll want someone that has experience because… practice only makes perfect. Get someone who knows what they’re doing. Their experience will determine the time spent (or wasted) preparing, filming and editing your video. You really don’t want someone “learning on the job” at your wedding. Nor do you want someone experimenting techniques for the first time. Although it never hurts to give the “up and comers” a chance at your business, it’s always a good ideas to ask for references and ask to see credentials if they are fresh out of school. Just be sure to at least know what they can do before agreeing to anything.