Monthly Archives: August 2012

Top 5 things to consider when choosing your videographer

When a video is needed, before even considering a videographer, you have to know what type of video you want. That’s the starting point. There are different requirements for different types of videos like weddings, music videos, special events, and commercials, but they all have the same underlying factors. Now, here are the top 5 things to consider when choosing your videographer for any type of video. (These are not in any particular order)

1. Style

Most videographers will be able to describe their style to you, but always see for yourself. Be sure to watch some of their previous work. Look at what they’ve done in the past. Best thing is to see their most current work, as styles may have changed or evolved. Make sure you like what you see. It’s easier to go with someone with your own style and taste rather than having them change to fit you. Choose the path of least resistance.

2. Equipment

Equipment is key when it comes to being able to capture high quality video. Without the right equipment you can only count on the talents of the videographer. They can be great videographers but without the right equipment, they can only do so much. A quality camera will capture quality video. If your video requires audio, a low grade microphone just won’t cut it. You can manipulate video to make it better, but poor audio is simply poor audio. Additional lighting is needed if you’re not filming outside in the daylight, otherwise your video will be dark, gloomy and grainy. With everything pretty much captured in HD it’s important to have all aspects of your video on the same level.

3. Cost

Cost is usually the first to be considered but shouldn’t always be your primary reason, however it is important. The statement “you get what you pay for” is true most of the time, but not all of the time. Industry standards right now is around the $150 per hour rate. This is a good benchmark to budget for a video but most videographers will quote a package price or fee based on the project type, since they should know relatively how much time they spend on each. Just because their prices are lower doesn’t mean they’re bad. Just because they charge an arm and a leg doesn’t mean they are any good. You’ll have to find a middle ground based on industry standards and what you’re willing to pay. Remember, there are many videographers to choose from and it never hurts to ask for a better price.

4. Personality

You’re going to have to deal with this person or team of people for the duration of your video shoot. Be sure they are “compatible” with you, otherwise it’ll be a struggle if you’re always butting heads.

5. Experience

You’ll want someone that has experience because… practice only makes perfect. Get someone who knows what they’re doing. Their experience will determine the time spent (or wasted) preparing, filming and editing your video. You really don’t want someone “learning on the job” at your wedding. Nor do you want someone experimenting techniques for the first time. Although it never hurts to give the “up and comers” a chance at your business, it’s always a good ideas to ask for references and ask to see credentials if they are fresh out of school. Just be sure to at least know what they can do before agreeing to anything.

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Trying out Google AdWords and Facebook Ads

“You gotta spend money to make money” they say. So why not spend FREE money. We recently received credits toward Google AdWords and Facebook Ads. Why not use it, right? The cynic in me says this is how they reel you in by giving you free stuff but I’ll have to admit… free works. With marketing and advertising you’re pretty much rolling the dice. It’s all trial and error and you hope you’re spending your hard earned dollars wisely. That’s what we’re doing. We haven’t been using Google AdWords long enough to see how successful it will be for us, but Facebook Ads is working so far. We’ll give it another week or so, see how it pans out.

What’s your experience with Google AdWords and Facebook Ads? Is it worth the money to spend on AdWords and does “Likes” on Facebook really get you anything? What has worked for your business? Leave a comment an tell us your thoughts.

 

Featured Business of the Week, Heirloom Kayak

Each week we will feature a new business on our blog to promote and assist in expanding their reach. It is our pleasure to present this company to our friends and followers. Be sure to check out what they’re all about. Maybe their products and services are just what you were looking for. Please share with your friends this week’s featured business…

Handcrafted wooden kayaks, canoes and paddle boards

Heirloom Kayak is located in Northern Idaho and is owned by friends of ours. They handcraft custom kayaks, canoes and paddle boards from hardwood! Using the term “handcrafted” seems like an understatement. The term “custom” just doesn’t describe it enough. Seems redundant, but I have no other way to describe them. Heirloom also brings “custom” to a whole new level. Your input is welcome in helping design your watercraft. The glassed finish not only makes them beautiful pieces of artwork but also makes them as durable as their fiberglass counterparts. You haven’t paddled ’till you’ve tried an Heirloom! Whether you admire art, woodworking, wooden boats or water sports, a unique craft like these is a must-have. See for yourself at heirloomkayak.com.

Here are ways you can contact Heirloom Kayak

212 W. Ironwood Dr., #D-228
Coeur d’Alene, ID 83814
208-660-3944
heirloomkayak@gmail.com
Follow on Twitter @heirloomkayak
See more at heirloomkayak.com

Music for My Ears, Young Gee

Almost one year ago we filmed Young Gee’s music video “Girl this is your song”. This video received over 29,000 views on youtube and is continuing to grow. You can add to this number by viewing too, check it out. Although this was not the only video we worked on for Young Gee it was by far one of our favorites to shoot.. and we worked on a lot.

“Young Gee has got to be my favorite right now”, says FreeMind of Black Light Ink Studios. When asked to embellish, FreeMind further explains, “Young Gee’s sound is pretty unique because he has the ability to adjust and blend in different sounds.” He has a big role in helping put San Diego on map and is personally expanding to other cities. His reach goes all the way to the East Coast. We’re happy to have been a part of it all.

Here are some more places you can find Young Gee

  • FaceBook.com/YoungGeeOfficial
  • Twitter @YoungGee619
  • MySpace.com/YoungGee619
  • YouTube.com/OfficialYoungGee
  • …just Google him! He’s everywhere!

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The Break, Talk Show is Back for Season 3

Are you ready for another Break? Well, Lady X and her team didn’t waste any time before starting again. The Break, Talk Show is back for Season 3, Wednesday August 22, 2012. The show is filmed on location at Jolt’n Joe’s in the downtown San Diego Gaslamp Quarter. The Break is a talk show that provides a platform for San Diego artists (not limited to music) to showcase their work and reach out to their fans. To add to that, the show also features a local business interview, in which Melissa Myers, visits these entrepreneurs at their locations, giving viewers a little insight at what they do and offer San Diego. Earl’s Corner with Earl Wilson is a part of the show that is ever evolving. We’ll never know what Earl will do, it could be a serious interview, rants about the Illuminati or just talks about his obsession with shoes. Nonetheless, always fun to watch. At the end of last season, The Break introduced a new cast member, Wendy Wang aka “Dubs”. She joined Earl to interview a dance crew on the season finale, but in this season will be providing viewers with upcoming events and recommendations on how to spend time in San Diego.

Season 3 premiers Wednesday August 22, 2012 featuring spoken words lyricist Tonya Danee and Ceroromo Bragg and business Hansen’s Surf Shop. Watch this episode on iamstrictlybusiness.com

You can catch up on all episodes at iamstrictlybusiness.com. For more information on how to get on the show or become a featured business contact I Am Strictly Business at strictlybusinessmgmt@gmail.com.

For upcoming guests and future show information follow on Facebook.com/TheBreakTalkShow

What is the best promo item? What works to actually promote?

We’ve all been to tradeshows and expos and they give out promo items like t-shirts, pens, bottle openers, flashlights, keychains, water bottles, tote bags, and all sorts of neat stuff. Every business usually has something with their name on it to give away in hopes of drawing in more clientele. But what are the items that people actually hang on to? Some stuff are so useless that it ends up in the junk drawer. What’s going to be used or displayed where other people can see it? One time, I got a little foam thing that was in a shape of a house. I had no clue what it was supposed to be used for. That thing just ended up in the trash and didn’t even make it to my junk drawer.

We want to start giving out promo items to get out name and brand out to the masses, but we don’t quite have the budget to waste on things that may get tossed. Let us know what you’d actually use. Give us your suggestions.

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